MC² Market & Competitive Convergence

Online Databases

Carpe Data

"There's More Than One Way To Do It" (TIMTOWTDI, pronounced "TimToady")  The PERL* motto.

Cross Reference Demonstration Enter a competitor's part number, and the online database cross references your part number and price. From here, you could go to a credit card check out. Of course, it can include complete descriptions and even photos of your products. It's totally customizable. To see the commercial version it grew up to be, click here.

Online databases can enhance the content of your Web site, allowing visitors to find and buy the products they need, and much more. All the while, security measures are in place to protect your data from competitors, hackers, and any other unauthorized parties. Your data is confidential. Database developers don't need to see your data to do what they need to do. Using a password that you create, one that's known only by you, your data is secure.

The links, events and news at are database driven. In fact, we went with online databases to help us organize our links, which had grown to more than 1,000.

Databases can be designed to notify you when inquiries are made, and document whether or not they were successful, allowing you to analyze the data and make adjustments. Databases can also be designed to allow visitors to add records and modify them.


E-commerce: Where visitors enter your product numbers, add them to a shopping cart, and proceed to credit card check out.

Cross reference guides: Where visitors enter competitive product numbers, and the database looks up your company's equivalent products. Then from here to a shopping cart and credit card check out. Try it.

Product selection guides: Where visitors enter their product requirements, like temperature, chemical compatibility, material selection, color, 2 door or 4 door, options, capacity, super size it, etc., and the database returns a product recommendation. I'll have mine with fries, please.

Component and maintenance guides: Where visitors enter your model numbers or your competitor's, and the database returns the required components and maintenance items, which could include filters, desiccant, seals, gaskets, valves, pumps, diaphragms, lubricants...

Web links: Where visitors enter keywords and the database finds links to relevant Web sites. Visitors can also add links. This capability makes the addition of links a lot easier, eliminating the Web page redesign hassles of adding and updating links. The links on this site are database driven. Try it.

Events: Where visitors enter keywords or dates and the database finds the events. Visitors can also add events. This capability makes the addition of events a lot easier, eliminating the Web page redesign hassles of adding and updating events. The events on this site are database driven.

Dictionaries, glossaries, acronyms, and FAQs: Where visitors enter questions and the database finds the answers. 

Chat rooms: Where visitors enter their comments and questions, and they can search by keyword to find what others have written.

Forms: Where visitors can fill out an online request form. The program stores the request in a secure online database, and sends out thank-you e-mails to the visitors and notification e-mails to you. The database information is there for follow up action and tracking purposes.

Lead follow up: Where sales people log into a secure area and maintain lead follow-up data. Each time there is a change, you can be notified by e-mail. All the leads are stored in secure, password-protected databases.

Reports: Where company personnel log into a secure area to fill out their weekly reports, which are now online and searchable, creating data mining opportunities.

A word about CRM (Customer Relationship Management)

*PERL (Practical Extraction Report Language), one of the original Web scripting languages, called the glue of e-commerce, authored by Larry Wall.